Posts Tagged ‘adobe’
Adobe Systems is an American corporation largely responsible for the advent of desktop publishing. In 1982, John Warnock and Charles Geschke left Zerox to start their own business. Xerox was not interested in their font and graphics positioning program, Post Script. Users liked it because it was not written for just one particular printer or computer but was compatible with many. If a system could read the language, it could use the program for page generation. A big, named Adobe, came when Apple decided to use their Postscript program for LaserWriters in 1985 and that is when their business really moved forward.
Digital fonts became Adobe’s next main focus. The font, which was originally titled Type 1, was paired with Adobe Type Manager to compete with Apple and Microsoft’s TrueType font. Eventually, Adobe’s Type 1 font was adopted by the majority of the publishing and graphics market while the TrueType font attracted mostly Windows users and businesses. In 1996 Adobe and Microsoft released the new font called OpenType.
Adobe’s first consumer software, Adobe Illustrator, was originally developed for the Apple Macintosh operating system. The advantage Adobe Illustrator has over Macintosh’s MacDraw is it is based on Bezier curves giving it superior accuracy. Bezier curves are an element in many graphics applications. Unlike most curves with many points, the Bezier curve has only four — a pair of endpoints and a pair of control points.
One of Adobe’s greatest accomplishments is Photoshop. It was originally developed for Macintosh, and is the standard in graphics editing software. In fact, Photoshop is so popular that it is now used as a verb. An altered photo is said to have been “Photoshopped.” The program has stability and unprecedented features.
Adobe miscalculated computing’s direction and did not produce early desktop publishing software. The market was quickly taken by Aldus PageMaker and Quark’s QuarkXPress. Both applications ran on the McIntosh system. When Adobe realized the Windows user demand was accelerating, it produced InDesign packaged with Creative Suite. In playing catch up, Adobe released a complete version of Illustrator for Steve Jobs’ ill-fated NeXT system, but a poorly-produced version for Windows.
Adobe has acquired many failing competitors and could do so partly because of still collecting Post Script fees. In 1994, Adobe bought Aldus PageMaker and now controls TIFF and Frameworks Corp. Macromedia was added to Adobe’s line of software in 2006 bringing Coldfusion, Flash, Flex, and Dreamwear into their arsenal. The purchases reflect Adobe’s movement toward Internet software.
Adobe software is usually favorable for the most part. They have kept pace with changes in computer technology and provide reliable and comparatively trouble free programs for years. Despite some missteps along the way, Adobe remains an energetic company that offers consumers a wide variety of software for just about any desktop publishing need.
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